Apple and Audi alumni launch $25,000 luxe EV

The Amble One, launched by Apple veterans and former Audi engineers, is a $25,000 electric buggy that copies the silhouette of the Apollo lunar rover and is street-legal for use at upscale resorts [Ars Technica]. It features a bespoke aluminum frame, a 45 kWh lithium-ion pack, and delivers 150 kW of power through a single-speed hub motor. The vehicle tops out at 85 km/h (53 mph) and claims a 150 km (93 mi) range on a full charge [Ars Technica]. Production is limited to 500 units per year, with deliveries slated for Q4 2026. The interior features hand-stitched leather, a glass canopy with electrochromic tint, and a 12-inch infotainment screen that runs a stripped-down version of iOS. The vehicle complies with EU Type-Approval standards, making it road-legal in most European jurisdictions. The Amble One's design combines Apple's seamless button-less controls with Audi alumni's chassis tuning, resulting in a low-center-of-gravity handling feel. At $25,000, the Amble One undercuts many entry-level Tesla models while offering a bespoke luxury experience, potentially forcing established manufacturers to reconsider their pricing and design strategies [Ars Technica]. By targeting luxury resorts, the Amble One creates a niche market that blends hospitality and transportation, which could be replicated by hotels, cruise lines, and private clubs seeking to differentiate their guest experience.